Book Marketing
Platform & Marketing for Authors
Where to begin?
Many writers get overwhelmed, unsure where to begin. What’s a platform and how do I build one? Do I need a website? How important is social media? What about events? Amazon ads? Reviews? Giveaways? What else should I do? What should I not do?
Firsthand experience
Having marketed three of his own books, as well as others by indie and traditionally published authors, Matthew has firsthand experience with the many approaches, platforms, tools, and services available for marketing for writers.
Matthew’s first book, With Open Arms, was an Amazon #1 Hot New Release. It went on to top the Amazon Africa category, as well as the Morocco one numerous times. Matthew’s other two books, A Voice Beyond Reason and his latest, Foreword INDIES Book of the Year-nominated and Readers’ Favorite Gold for Humor winner Porcelain Travels, have had similar success, both as #1 Amazon new releases and #1 bestsellers in several of their respective categories.
Matthew has spoken about book marketing to numerous groups, including Napa Writers, the Mechanics Institute, Lit Camp’s Publishing Conference, and more.
Approach
From developing a platform to exploring specific options for marketing a new book, Matthew tailors each engagement to the specific needs of a client, their book, and their budget. Some clients have periodic consultations to explore options, formulate an approach, and clarify next steps. Others entrust Matthew with the actual execution of their marketing efforts.
Let’s talk!
Discuss your marketing needs with a complimentary twenty-minute call.
“I found my consultation with Matthew really helpful. He had a lot of great ideas, which I immediately shared with my publisher.”
“Matthew helped way beyond my expectations and left me hopeful about relaunching my brand. I was thrilled with our consultation.”
“Matthew was a big help orienting us to and running our Amazon ads campaign.”